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Wulansari, K., Kalangit, D. O. C., & Suminto‎. (2024). The Influence of Digital Literacy on Intention to Use QRIS by Using TAM as the Cashless Paying Method on MSME in Samarinda Seberang District. KnE Social Sciences, 9(13), 521–537. https://doi.org/10.18502/kss.v9i11.15840

https://doi.org/10.18502/kss.v9i11.15840

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authors

  • Kristin Wulansari

    Kristin Wulansari

    Business Administration Department, Politeknik Negeri Samarinda, Indonesia
  • Della Olivia Caterina Kalangit

    Della Olivia Caterina Kalangit

    Business Administration Department, Politeknik Negeri Samarinda, Indonesia
  • ‎ Suminto

    ‎ Suminto

    Business Administration Department, Politeknik Negeri Samarinda, Indonesia

Published Date

  • Apr 5, 2024

The Influence of Digital Literacy on Intention to Use QRIS by Using TAM as the Cashless Paying Method on MSME in Samarinda Seberang District

KnE Social Sciences / Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2023) / Pages 521–537

Abstract

This research was conducted to measure the influence of digital literacy with an intention to use QRIS by utilizing TAM (technology acceptance model) as supporting technology. The object of this research is the MSMEs of Samarinda Seberang District in East Kalimantan. Data collection was carried out through a self-filled questionnaire with a closed statement structure to confirm various information and concepts that explain the intention of using QRIS in MSMEs among MSME actors in Samarinda District, Samarinda. A total of 120 responses were used in this study. Based on the results of the analysis, it can be concluded that perceived usefulness (X1) significantly impacts intention to use (Y); perceived ease of use (X2) significantly impacts on intention to use (Y); perceived usefulness (X1) significantly impacts on perceived ease of use (X2); and Digital Literacy (X3) significantly impacts on intention to use (Y). This means that the intention to use QRIS as a payment application can be created through the perceived benefits, convenience created, and understanding of digital literacy owned by MSME members in Samarinda Seberang District. In summary, the findings of this investigation lend credence to the TAM theory which has been tested by previous researchers.


Keywords: digital literacy, perceived ease to use, perceived usefulness, intention to use, TAM, MSME

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