Identifying Students' Entrepreneurian Mindset for the Bachelor of Business Administration Program, Faculty of Humanities and Social Sciences, Prince of Songkla University


University graduates today are facing uncertainty in employment due to economic recession, the COVID-[19 ]pandemic, and job replacement by artificial intelligence. Building an entrepreneurial mindset can help students to overcome unemployment and have a successful careers. Therefore, universities are increasingly focusing on fostering the entrepreneurial mindset of their students. Certain elements of entrepreneurial mindset must be identified at the curriculum and career design level to meet the requirements of stakeholders and prepare students for their careers after graduation. According to the principles of outcome-based education, a study program must establish its expected learning outcomes which the students must be encouraged to achieve. However, the extent to which the elements of an entrepreneurial mindset are necessary to support learning outcomes and career success can be different among students from different fields of study. This study identifies the elements of students’ entrepreneurial mindset that are necessary for the Bachelor of Business Administration Program (B.B.A. Program), Faculty of Humanities and Social Sciences, Prince of Songkla University (Pattani Campus) located in Southernmost Thailand. The past studies of entrepreneurial mindset have been revealed, and then the elements of entrepreneurial mindset related to the expected learning outcomes of the B.B.A. Program were selected. The elements of an entrepreneurial mindset presented in this article could be utilized for curriculum and course design, not only for the B.B.A. Program but also for others with similar expected learning outcomes.

Keywords: course design, curriculum design, entrepreneurial mindset, entrepreneurship 1.

[1] Secundo G, Mele G, Sansone G, Paolucci E. Entrepreneurship education centres in universities: Evidence and insights from Italian “Contamination Lab” cases. International Journal of Entrepreneurial Behavior & Research. 2020;26(6):1311-1333.

[2] Jabeen F, Faisal MN, Katsioloudes MI. Entrepreneurial mindset and the role of universities as strategic drivers of entrepreneurship: Evidence from the United Arab
Emirates. Journal of Small Business and Enterprise Development. 2017;24(1):136-157.

[3] Cui J, Sun J, Bell R. The impact of entrepreneurship education on the entrepreneurial mindset of college students in China: The mediating role of inspiration and the role of educational attributes. The International Journal of Management Education. 2021;19(1):1-16.

[4] Lindberg E, Bohman H, Hulten P, Wilson T. Enhancing students’ entrepreneurial mindset: A Swedish experience. Education+ Training. 2017;59(7-8):768-779.

[5] Lindberg E, Bohman H, Hultén P. Methods to enhance students’ entrepreneurial mindset: A Swedish example. European Journal of Training and Development. 2017;41(5):450-466.

[6] Ejupi-Ibrahimi A, Ramadani V, Ejupi D. Family businesses in North Macedonia: Evidence on the second generation motivation and entrepreneurial mindset. Journal of Family Business Management. 2020;11(3):286-299. 06-2020-0047

[7] Gillin LM, Gagliardi R, Hougaz L, Knowles D, Langhammer M. Teaching companies how to be entrepreneurial: Cultural change at all levels. Journal of Business Strategy. 2019;40(2):59-67.

[8] De Carolis DM, Litzky BE. Unleashing the potential of university entrepreneurship education: A mandate for a broader perspective. New England Journal of Entrepreneurship. 2019;22(1):58-66.

[9] Nayyar J, Naqvi SS. Proposed model of entrepreneurial mindset for the state government higher education institutions in Pakistan. Journal of Enterprising Communities: People and Places in the Global Economy. 2013;7(2):167-182.

[10] Yatu L, Bell R, Loon M. Entrepreneurship education research in Nigeria: Current foci and future research agendas. African Journal of Economic and Management Studies. 2018;9(2):165-177.

[11] Chee-Bin JO. Guide to AUN-QA assessment at programme level version 3.0. Available from: 20Assessment%20at%20Programme%20Level%20Version%204.0.pdf, ASEAN University Network, October 2015

[12] Association to Advance Collegiate Schools of Business, 2020 Guiding principles and standards for business accreditation. Available from: https: //

[13] R Lombardi R, Lardo A, Cuozzo B, Trequattrini R. Emerging trends in entrepreneurial universities within Mediterranean regions: An international comparison. EuroMed Journal of Business. 2017;12(2):130-145.

[14] Rahman MM, Adedeji BS, Uddin MJ, Rahaman MS. Entrepreneurship mindset for students’ entrepreneurship build-up: A review paper. International Journal of Multidisciplinary Advanced Scientific Research and Innovation. 2017;1(1):26-34.

[15] Bayon MC, Vaillant Y, Lafuente E. Initiating nascent entrepreneurial activities: The relative role of perceived and actual entrepreneurial ability. International Journal of Entrepreneurial Behavior & Research. 2015;21(1):27-49. 11-2013-0201

[16] Solesvik MZ, Westhead P, Matlay H, Parsyak VN. Entrepreneurial assets and mindsets: Benefit from university entrepreneurship education investment. Education+ Training. 2013;55(8-9:748-762.

[17] Zheng W, Xu M, Chen X, Dong Y. Who is shaping entrepreneurial experience? A multiple case study of Chinese entrepreneurial learning. Management Decision. 2017;55(7):1394-1409.

[18] Adom K, Asare-Yeboa IT. An evaluation of human capital theory and female entrepreneurship in Sub-Sahara Africa: Some evidence from Ghana. International Journal of Gender and Entrepreneurship. 2016;8(4):402-423.

[19] Lee B. Human capital and labor: The effect of entrepreneur characteristics on venture success. International Journal of Entrepreneurial Behavior & Research. 2018;25(1):29- 49.

[20] Overstreet RE, Skipper JB, Huscroft JR, Cherry MJ, Cooper AL. Multi-study analysis of learning culture, human capital and operational performance in supply chain management: The moderating role of workforce level. Journal of Defense Analytics and Logistics. 2019;3(1):41-59.

[21] Presley A, Presley T, Blum M. Sustainability and company attractiveness: A study of American college students entering the job market. Sustainability Accounting, Management and Policy Journal. 2018;9(4):470-489. 03-2017-0032

[22] Rospigliosi AP, Greener S, Bourner T, Sheehan M. Human capital or signalling, unpacking the graduate premium. International Journal of Social Economics. 2014;41(5):420-432.

[23] Celani A, Singh P. Signaling theory and applicant attraction outcomes. Personnel review. 2011;40(2):222-238.

[24] Ermilina V, Farrell M, Askarzadeh F, Zhang J. Business owners’ features and access to entrepreneurial resources: New insights for accelerator acceptance. Review of International Business and Strategy. 2022; 32(2),246-266 2020-0163

[25] Morselli D. How do Italian vocational teachers educate for a sense of initiative and entrepreneurship? Development and initial application of the SIE questionnaire. Education+ Training. 2018;60(7-8):800-818.

[26] Henry C. Entrepreneurship education in HE: Are policy makers expecting too much? Education+ Training. 2013;55(8/9):836-848.

[27] Prince of Songkla University, I-Wise Student. Prince of Songkla University; Thailand; 2020.

[28] Prince of Songkla University, PSU Student Competency. Prince of Songkla University; 2021.

[29] Hylton JB, Mikesell D, Yoder JD, LeBlanc H. Working to instill the entrepreneurial mindset across the curriculum. Entrepreneurship Education and Pedagogy. 2020;3(1):86-106.

[30] Derakhshan M, Singh D. Integration of information literacy into the curriculum: A meta￿synthesis. Library review. 2011;60(3):218-229.

[31] Peltier JW, Scovotti C. Enhancing entrepreneurial marketing education: The student perspective. Journal of Small Business and Enterprise Development. 2010;17(4):514- 536.

[32] Gonzalez HC, Hsiao EL, Dees DC, Noviello SR, Gerber BL. Promoting critical thinking through an evidence-based skills fair intervention. Journal of Research in Innovative Teaching & Learning. 2020; 15(1);41-54.

[33] P Hultén P, Tumunbayarova Z. Building students’ entrepreneurial mindsets: Results from an intervention at a Russian university. The International Journal of Management Education. 2020;18(2):1-12.

[34] Bubou GM, Job GC. Individual innovativeness, self-efficacy and e-learning readiness of students of Yenagoa study centre, National Open University of Nigeria. Journal of Research in Innovative Teaching & Learning. 2020; 15(1), 2-22.

[35] de los Dolores González M, Husted BW. Gender, human capital, and opportunity identification in Mexico. International Journal of Gender and Entrepreneurship. 2011;3(3):236-253.

[36] Shu EE. A problem-solving process for developing capabilities: The case of an established firm. European Journal of Innovation Management. 2019;23(4):713-727.

[37] Yen YX, Wang ES, Horng DJ. Suppliers’ willingness of customization, effective communication, and trust: A study of switching cost antecedents. Journal of Business & Industrial Marketing. 2011;26(4):250-259.

[38] Clay-Williams R, Johnson A, Lane P, Li Z, Camilleri L, Winata T, Klug M. Collaboration in a competitive healthcare system: Negotiation 101 for clinicians. Journal of Health Organization and Management. 2018;32(2):263-278. 12-2017-0333

[39] Ogbeibu S, Senadjki A, Gaskin J. Organisational cultures and the evoked effects of leader ability on employee creativity. American Journal of Business. 2020;35(3/4):153-173.

[40] Eskreis-Winkler L, Fishbach A. Not learning from failure—The greatest failure of all. Psychological Science. 2019;30(12):1733-44.

[41] Wardana LW, Narmaditya BS, Wibowo A, Mahendra AM, Wibowo NA, Harwida G, Rohman AN. The impact of entrepreneurship education and students’ entrepreneurial mindset: The mediating role of attitude and self-efficacy. Heliyon. 2020;6(9):1-7.

[42] Saptono A, Wibowo A, Narmaditya BS, Karyaningsih RP, Yanto H. Does entrepreneurial education matter for Indonesian students’ entrepreneurial preparation: The mediating role of entrepreneurial mindset and knowledge. Cogent Education. 2020;7(1):1-16

[43] Kuckertz A, Wagner M. The influence of sustainability orientation on entrepreneurial intentions—Investigating the role of business experience. Journal of Business Venturing. 2010;25(5):524-39.

[44] Rosenberg S, Heimler R, Morote ES. Basic employability skills: A triangular design approach. Education+ Training. 2012; 54(1), 7-20.