As a result of COVID-19, the world is experiencing shocks and the risk of increasing uncertainty affecting various sectors, like the health, social and economic sectors. In the economic sector, economic activity has decreased. Numerous companies have laid off their employees because their businesses could not survive, and there is decreased business productivity, which has resulted in reduced public consumption and reduced economic growth. In a situation like this, humans are required to be able to adapt to existing conditions, by innovating to create new business fields or trying to become entrepreneurs to encourage economic growth. The economic activity amid the pandemic’s challenges has been initiated by the government in order for the Indonesian economy to revive, and universities in Jakarta, Tangerang, and Bekasi ( Jabeka) are trying to create new entrepreneurs in the economic sector. The purpose of this research was to describe the strategy of universities in creating students as entrepreneurs amid the COVID-19 pandemic. The research subjects were the program managers and the entrepreneurs’ lecturers. Descriptive qualitative methods were used, with Miles and Huberman data. Based on the results of the research, it can be concluded that universities prepared students very well in terms of the curriculum, teaching, entrepreneurial activities, and soft skills that students must have before graduating from tertiary education, such as requiring students to carry out entrepreneurship activities while being students.
Keywords: strategy, universities, entrepreneurs.