Use of River Transportation in Jambi City
This study aims to describe the changing use of river transportation in Jambi city, identify what factors drive these changes, explore the public’s perception of river transportation, and to offer policy suggestions. This study involves a survey and uses analytical methods to evaluate the findings. The key factors impacting evolving usage of river transportation in the region destination, schedule, price, time effectiveness and comfort. However, though still favoured, this transportation mode requires long term government support – not merely financial but also managerial to foster the development of river transportation as a tourist attraction.
Keywords: River Transportation, Perception, Transportation Services
 Director General of Land Transportation. (2005). Jakarta: Land Transportation Master Plan.
 Hidayati, I. N. (2010). Remote Sensing Teaching Materials for Urban Studies. Yogyakarta: UGM.
 Kamaludin, R. (1987). Transportation Economics (First Edition). Jakarta: Ghalia Indonesia.
 Morlok, E. K. (1984). Introduction to Engineering and Transportation Planning (Y. Sianipar ed.). Jakarta: Erlangga.
 Sari, Rizki Permata. (2008). Shifting of River Transport Movement in the Martapura River, Banjarmasin City. Semarang: Undip.
 Zulaela, Drs., Dipl.Med.Stats., M.Si.. (2010). Applied Regression Analysis Module. Yogyakarta: UGM.
 Act No. 21 of 1992.