Multimodality and Polyculturalism of Modern Design


Drawing on the means and methods of classical art, design creates its own plastic language, forms of communicative practice, and methodology. Design goes beyond traditions, opening new life-changing opportunities, and catering for a variety of human needs. This article analyzes the limitations and problems of linguistic corpora utilization and attempts to solve them. The analysis revealed that among the main advantages of a significant part of the corpora, the possibility of analyzing large text fragments   to determine their frequency of use in different contexts, as well as the high quality and speed of information processing can be noted, which contributes to time savings while working with corpora. In addition, a high degree of objectivity of studies using the corpus methodology is achieved with the help of wide possibilities for verifying quantitative data. Among the main limitations of most of the corpora we indicated the impossibility of discursive marking of the corpus, paid access to the corpus data or the limitations of the data available for work and the lack of meaningful context. The computer program Linguistica providing the basis for a web application of the same name, is designed to create different types of linguistic corpora: research and training, monolingual and multilingual and others. Linguistica web application can also contribute to fulfilling the research projects of teachers and students specializing in linguistics as well as to increasing the attractiveness of the electronic environment of the university.

Keywords: communicative practices, design, form, function, style, multimodality, polyculturalism, virtual reality

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