Consumer Protection Perception of Halal Food Products in Indonesia


Purpose - The purpose of this study is to uncover the conditions, dilemmas, and efforts to improve the customer perception of halal food products in Indonesia. The study uses secondary data with a conceptual approach with a study of social theory and facts in Indonesia. The results of the study show that the role of employers, government and consumer protection institutions still needs to be improved to promote consumer rights and obligations regarding halal products. Ongoing socialization efforts to bring intensive awareness are still needed to increase trust in halal food products. The limitations of existing empirical data regarding the behavior of consumers using halal products are the main things that further research is still needed. Consumer awareness of halal products still needs to be encouraged so that consumers are aware of their rights and obligations and are protected from producers who are misconducted. This can be done through mass media massively campaint. Synchronization between related institutions is the key to winning the consumer support, while still opening opportunities for entrepreneurs to honestly provide product information. Government policy in favor of protecting consumers with law enforcement is a picture given in this paper to foster more comprehensive literature in the field of consumer protection of halal products.

Keywords: Halal food product, Consumers protection, government policy

[1] Fithriana, A. and Annissa, J. (2017). Codex Alimentarius: Indonesia’s Halal Food Challenges as Culture Identity in International Trade. Advances in Social Science, Education and Humanities Research (ASSEHR), vol. 138.

[2] International Conference on Contemporary Social and Political Affairs (IcoCSPA 2017).

[3] Nirwanda, S. (2015). Ikhtiar Menjadi Produsen Halal Lifestyle. dalam GATRA.

[4] Sukesti, F. and Budiman, M. (2014). The Influence Halal Label and Personal Religiosity on Purchase Decision on Food Products in Indonesia. International Journal of Business, Economics and Law, vol. 4, issue 1,

[5] A ‘Afifi, M.S., et al. (2013) Consumer Protection of Halal Products in Malaysia. Middle-East Journal of Scientific Research, vol. 13, pp. 22-28, doiI: 10.5829/idosi.mejsr.2013.16.s.10025.

[6] Sumarwan, U. (2013). Perilaku Konsumen. Jakarta: Universitas Terbuka.

[7] Yusof, S. M. and Shutto, N. (2014). The Development of Halal Food Market in Japan: An Exploratory Study. Procedia - Social and Behavioral Sciences, vol. 121, pp. 253 – 261.

[8] Muslimah, S. (2012). Label Halal Pada Produk Pangan Kemasan dalam Perspektif Perlindungan Konsumen Muslim. Yustisia, vol.1, issue 2.

[9] Departemen Agama Rl. (2008). Panduan Sertifikasi Halal. Jakarta: Direktorat Jeuderal Bimbingan Masyarakat Islam dan Penjslenggaraan Haji.

[10] Departemen Agama RI. (2003). Petunjuk Teknis Pedoman Sistem Produksi Halal. Jakarta: Direktorat Jendenai Bimbingan Masyarakat Islam dan Penyelenggaraan Haji.

[11] Triasih, D., Heryanti, B. R., Kridasaksana, D. (2016). Kajian Tentang Perlindungan Hukumbagi Konsumen terhadap Produk Makanan Bersertifikat Halal. Jurnal Dinamika Sosial Budaya, vol. 18, issue 2.

[12] Sakti, M., et al. (2015). Perlindungan Konsumen terhadap Beredarnya Makanan Yang Tidak Bersertifikat Halal. Jurnal Yuridis, vol. 2, issue 1, pp. 62-77.

[13] Lahaling, H., et al. (2015). Hakekat Labelisasi Halal terhadap Perlindungan Konsumen di Indonesia. Hasanudin Law Review, vol. 1, issue 2.

[14] Suparto, S., et al. (2016). Harmonisasi dan Sinkronisasi Pengaturan Kelembagaan Sertifikasi terkait Halal terkait Konsumen Muslim Indonesia. Mimbar Hukum, vol. 8, October issue, pp. 427-438.

[15] Chairunnisyah, S. (2017). Peran Majelis Ulama Indonesia dalam Menerbitkan Sertifikat Halal pada Produk Makanan dan Kosmetika. Jurnal EduTech, vol. 3, issue 2.

[16] Afroniyati, L. (2014). Analisis Ekonomi Politik Sertifikasi Halal Oleh Majelis Ulama Indonesia. Jurnal Kebijakan & Administrasi Publik JKAP, vol. 18, issue 1, pp. 37 – 52.

[17] Nakyinsige, K., Man, Y.B.C. and Sazili, A.Q. (2012). Halal Authenticity Issues in Meat and Meat Products. Meat Science, vol. 91, issue 3, pp. 207-214,

[18] Talib, M. S. A and Johan, M. R. M. (2012). Issues in Halal Packaging: A Conceptual Paper. International Business and Management, vol. 5, issue 2, pp. 94-98, doi: 10.3968/

[19] Hermawan, A. (2009). The Resists and Challenges of Consumer's Advocacy in Indonesia. Jurnal Ekonomis Bisnis, pp. 87-93.

[20] Talib, M. S. A. (2017). Motivations and Benefits of Halal Food Safety Certification. Journal of Islamic Marketing, vol. 8, issue 4, pp. 605-624,

[21] Marmaya, N. H., Zakaria, Z. and Desa, M. N. M. (2019). Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach. Journal of Islamic Marketing,