The Analysis of Tourism Development Strategy at Kampoeng Durian in the Region of Ngrogung Ngebel Ponorogo Through Nine Approach Components of Business Model Canvas
This research aims to map the excellence owned by Kampoeng Durian in Ngrogung District Ngebel that uses SWOT to analyze tourism development strategy of Kampoeng Durian Ngebel through the Business Model Canvas (BMC) approach. This research was qualitative descriptive research methods using the Business Model Canvas framework, which was used to assess several variables in the tour Kampoeng Durian Ngrogung Village. The results showed that the tourism management Kampoeng durian need to conduct various development efforts in each component Business Model Canvas. Those were building business partners with various parties (key partner), adding business activities or operations in the business of Kampoeng Durian (key activities), doing durian fruit processing into various new products/processed products (value proposition), creating a special pricing program for tourists (customer relationship), providing easy road access to the tourism site of Kampoeng Durian Strategies by adding segments that will be served in a business (segment), Other resources in providing services to tourists. (key resource), promoting in various media (channels) and adding a business income source (revenue streams).
Keywords: Business Model Canvas; Kampoeng Durian; Ngebel Ponorogo; SWOT
 Griffin, Ricky W; Ebert, Ronald J, 2007. Volume 1. Eighth Edition. Jakarta: Erlangga Publishers.
 Giesen, E, et al. 2010. When And How To Innovate Your Business Model. Journal Strategy and Leadership, 38(4).
 Duczkowska-Piasecka., 2013 .Business Model New Strategic Thinking. Warsaw: Difin Publishers.
 Osterwalder, Alexander and Pigneur, Yves. 2012. Designing Business Models and Similar Strategic Objects: The Contribution of IS,” Journal of the Association for Information Systems: Vol. 14, No. 5, Article 3.
 Tim PPM Manajemen. 2012. Business Model Canvas. Jakarta: PPM Publishers.
 Coes, D. H. 2014. Critically assessing the strengths and limitations of the Business Model Canvas. Unpublished Masters Thesis. University of Twente, The Netherlands.
 Osterwalder, Alexander and Pigneur, Yves.2010.Bussiness Model Generation: a Hand Book For Visionaries, Game Change, And Challengers: John Wiley and Son.
 Moleong, Lexy J. 2012. Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya Publishers.
 Fajar, Surya. 2016. Analisis Sembilan Komponen Model Bisnis Ekowisata Internasional di Desa Gubugklakah: Al Tijaroh. Vol 2. No. 1.
 Amalia, Dhika. Moh Zaenal. 2018. Pengantar Pemasaran Islam.(Konsep, Etika, strategi dan Implementasi): Unida Gontor Press Publishers.
 Zulfadli, Djoko Wahjuadi. 2015. Analysis of Business Development Strategy Kampoeng Wisata Cinangneng In The District of Bogor With Business Model Canvas Approach. Telkom University. e-Proceeding of Management: Vol 2, No.3.
 Ratih Mukti dkk. 2017. Business Model Analysis of Lokawisata Baturaden with the Business Model Canvas. Jurnal Manajemen IKM. Vol. 12, No. 02.
 Mawardi dkk. 2016. Business Model of Ecotourism at Bunaken National Marine Park with the Business Model Canvas Approach. Jurnal Manajemen IKM. Vol. 11, No. 01.
 Kotler, Philip dan Gary Armstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi 13 jilid 1. Jakarta: Erlangga Publishers.
 Andrzej Tokarski, et al. 2017.The Possibility Of Using The Business Model Canvas In The Establishment of an Operator’s Business Plan. Torun Business Review Vol 16, No. 4.