Design Drawing As a Tool to Communicate Business Opportunities


The purpose of this study was to examine design drawings as a means to communicate ideas to others in forms and symbols that are simple and easily understood by users. Data gathering is done by mapping design by photographing designs, design trips by tracking previous designs, design journals by making visual design diaries, interviewing extreme users with people who really know and really do not know, and unfocused groups with various group of people. The stages of analysis are done by finding references, drawing analogies and making evaluations. The results of this study prove that the drawing design process can be used as a tool to communicate business opportunities for loafer shoes, monk strap shoes and boots.

Keywords: Design Drawing; Business Opportunities Communication; Design; Drawing and Interpretation

[1] Lawson, Bryan. 1994. With Desing in Mind. Butterworth.

[2] Graves, Michael. 1977. The Necessity for Drawing Tangible Speculation, Architectural Design, Vol. 6/77: 384–394.

[3] Herbert, Daniel M. 1993. Architectural Study Drawing. New York: Van Nostrand Reinhold.

[4] Schon, D. A. And Wiggins, G. 1992. Kinds of Seeing and Their Function in Designing, Design Studies, Vol. 13/2: 135–156.

[5] Goldschmidt, Gabriela. 1991, The Dialectics of Sketching, Creativity Research Journal, Vol 4/2: 123–143.

[6] Yi Ellen, Luen Do dan Mark D. Gross. 1996. Drawing as a Means to Design Reasoning, Artificial Intelligence in Design 96. Workshop on Visual Representation in Stanford University.

[7] sekarang/