The Influence of Social Media Against Customer Retention (Case Study on J.Co)
Abstract
This research discusses the influence of social media to retain event retention. The development of E-Commerce in Indonesia resulted in the development of the concept of crowd sourcing in order to ‘Grow’ the business from ideas expressed by consumers. This research uses a quantitative descriptive research method and multiple regression, and the sample of the consumer research is J.Co. event incorporated in social media; J.Co. research results obtained screened there bothered influence of social media on customer retention and dimensions of social media that affect customer retention is a media richness and self-presentation. These studies suggest that matter to enhance consumer loyalty that leads to increased customer retention, providing a reward, responding to customer complaints quickly, and using the traditional media like by radio or magazine to support communication between consumers with producers.
Keywords: Social Media, Customer Retention, J.Co.
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