This research focuses on the analysis of internal communication factors in Sinar Mas Land. Internal communication plays an important role to support the achievement of their vision and mission. This research was conducted in Sinar Mas Land, a leading property company in Indonesia that is engaged in commercial and residential buildings, hotel, retail, industrial estates, resort and property leasing. Based on their vision and mission, Sinar Land is expected to expand its business outside Indonesia, especially in Southeast Asia. They are also trusted by stakeholders to develop and to be the leader of the brand in the domestic market through the ongoing innovation. The purpose of this study is to evaluate the process of internal communication that exists in the company and to perceive the role and function itself. Internal communications in Sinar Mas Land is managed by the Head of Internal Communication which are the Department of Employee Relations and the Department of Industrial Relations which are parts of the Division of Human Capital. The research model consists of three dimensions of internal communication, namely: vertical communication, horizontal communication and media communication. Quantitative method with descriptive analysis has been used in this research to oversee the perception of employees of Sinar Mas Land in Human Capital division at their Head Office. The research method was using random sampling. Data were gathered through questionnaires on May 4, 2016. The population consisted of 63 employees, with a sample of 24 employees using a convenience sampling technique.
Keywords: internal communication, Sinar Mas Land, Indonesia, property company