Why Do Students Choose Vocational School? Lesson Learned From Indonesian Vocational Education
Abstract
In a life process, decision-making is considered very crucial, including determining the kind of education that one should choose in his/her life. Decision-making should be based on the information that is considered important. This research attempts to analyze the decision-making factors (relative educational cost, referral group, marketing communication, image, motivation, attitude, availability of employment in industrial world) toward the decision for choosing vocational program as higher education. This study is expected to provide some valuable information as the input for all parties who are interested in developing the vocational higher education. The sample used was taken from 97 students of Vocational Education Program of Universitas Indonesia, Class of 2014–2016. The gathered data were analyzed with factor analysis (confirmatory factors) and model verification by using SPSS Path Analysis. Based on the analysis, it was found that the internal and external factors were proved to have effects on decision-making to study in vocational higher education program. The highest correlation is the image of the institution that strongly affected the students’ motivation.
Keywords: vocational education, decision-making factors, educational institution image
References
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