A sequence or strip program is the lengthy slot – generally between two and four hours – often daily. Radio stations usually have this kind of program in the morning and afternoon shows, or as the popular drive time, it’s the time where the amount of listeners tune in to such stations on their way to or back from the office. This program is using music with a wide audience appeal, and with an emphasis on the presentation of the announcers. The announcers play important role in this type of program because if the program is too predictable, the listeners will switch on the other station. That is why the variety of the content should be created in proper way, meaning that the program must have a consistency in every show. The major problem is how to best balance the need for consistency with that of variety. The announcers must also present some fresh ideas and newness in their program. One of the ways practiced by the radio stations in Jakarta to give freshness and newness their listeners and keep them tuned into their stations is by hiring some celebrities to handle the program. For example, Radio Mustang 88 FM is hiring Yoshua Suherman, a singer and actor, and also Bedu, a comedian, to handle their morning show ‘Sigap 88’; Prambors 102.2 FM is hiring Desta, a singer, and Nigta Gina, a comedian, for their morning show ‘Desta Gina in the Morning’ or also known as DGITM. Hence, the listeners keep listening to their radios. A radio station called 101.4 FM even willingly made themselves low, hijacking the host along with the producer of their rivals, namely radio FM 88 Mustang, to fill in their morning show. The question here is whether or not the radio stations that use celebrities for their morning shows have a regular pattern of the programs and give new and fresh content so that listeners become loyal to their radio station or do they just depend on big names and reputation of the announcers? This study is a qualitative study that will map the pattern of morning shows in four famous stations, that is, Mustang 88 FM, Prambors 102.2 FM, 98.7 Gen FM, and 101 Jak FM. The concept that is used to analyze is the sequence consistency that is perform by Robert McLeish, that consists of program title, signature tune, transmission time, the presenter, linking style, information content, program construction, and variety of the program. The result will be the mapping of the morning shows of those four stations.
Keywords: program title, signature tune, transmission time, the presenter, linking style, information content, program construction, program variation, format clock