Mapping the Digital Footprint of Women Entrepreneurs in East Java
DOI:
https://doi.org/10.18502/kss.v9i21.16777Abstract
This research objective comprehensively analyze characteristics based on East Java female entrepreneurs. The selection of East Java as the research subject stems from being the second province with the highest number of MSMEs in Indonesia. The research gap, examined descriptively and spatially, aims to provide a more comprehensive insight into the digital transformation of female entrepreneurs in East Java and its correlation with the social construction perspective through an in-depth literature review. The patterns within the relationship between female entrepreneurship and socio-cultural constructs will contribute novelty to this analytical study. The data utilized in this study are secondary and numeric, obtained through the National Socioeconomic Survey (SUSENAS) in 2022 and have been analyzed in descriptive statistics. The result revealed that from spatial analysis, it is observed that Sumenep, Pamekasan, Bojonegoro, Malang, and Jember are the regions with the highest levels of female entrepreneurship in East Java. Meanwhile, areas with the lowest levels of female entrepreneurship are the cities of Madiun, Pasuruan, Probolinggo, and Mojokerto. The high motivation of female entrepreneurs is for additional income, and they adopt digitalization strategies to optimize their operations and income. Further, there remains a noticeable credit access, usability, and digital usage divide gap among male and female entrepreneurs in East Java.
Keywords: women empowerment, SMEs, digitalization, gender equality
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