Sumolewomart's Existence: Kejapanan, Small Medium Enterprise Prosperity
Abstract
Creative industries in Kejapanan that are based on the wisdom and attributes of local culture must be developed, one of which is the work of handicraft and culinary products from Kejapanan. Sumolewomart product based on local culture is an important part of people’s identity in Kejapanan and can help facilitate the industrial development in the area. Bumdes Sumolewo Mart is a community business forum owned by the village Kejapanan that sells several commodities needed by the village community, at a relatively cheap price compared to other shops. Apart from that, Sumolewo BUMDes also sells other kinds of products such as snacks, instant noodles, drinks, toiletries, cigarettes, groceries, stationery, etc. Products sold at BUMDes are based on community needs. In this study, researchers used a new institutional economics paradigm, interpretative qualitative paradigm, narrative study, and rapid rural appraisal (RRA) for reconstructing the existence of local cultural attributes in the design of Kejapanan. Based on the results of the analytical reconstruction, it can be concluded that the existence of the antecedents of the creative ethnicity of Bumdes products contributes significantly to the development of entrepreneurship in the people of Kejapanan.
Keywords: Ethnic Creative, Sumolewo Mart, Kejapanan economic stability
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