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‎ W., Priambodo, M. P., Yunikawati, N. A., Istiqomah, N., Saputra, J., Soseco, T., & Ridzuan, A. R. (2024). Upgrading Rural Community through Smart Ecotourism: An Indonesian Context. KnE Social Sciences, 9(21), 436–449. https://doi.org/10.18502/kss.v9i21.16746

https://doi.org/10.18502/kss.v9i21.16746

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authors

  • Wahjoedi ‎

    Wahjoedi ‎

    Faculty of Economics and Business, Universitas Negeri Malang
    https://orcid.org/0000-0002-5057-1405
  • Magistyo Purboyo Priambodo

    Magistyo Purboyo Priambodo

    Faculty of Economics and Business, Universitas Negeri Malang
  • Nur Anita Yunikawati

    Nur Anita Yunikawati

    Faculty of Economics and Business, Universitas Negeri Malang
  • Ni'matul Istiqomah

    Ni'matul Istiqomah

    Faculty of Economics and Business, Universitas Negeri Malang
  • Jumadil Saputra

    Jumadil Saputra

    Faculty of Business, Economics and Social Development, University Malaysia Terengganu
  • Thomas Soseco

    Thomas Soseco

    Faculty of Economics and Business, Universitas Negeri Malang
  • Abdul Rahim Ridzuan

    Abdul Rahim Ridzuan

    Faculty of Business and Management, Universiti Teknologi MARA

Published Date

  • Jul 31, 2024

Upgrading Rural Community through Smart Ecotourism: An Indonesian Context

KnE Social Sciences / The 3rd International Conference on Business, Economics, and Sustainability Science (BESS 2023) / Pages 436–449

Abstract

The increasing role of tourism as an income-generating sector has led to environmental degradation, making ecotourism a crucial factor in preserving the environment. Ecotourism should involve communities and use information technology to support development and ecological preservation. To explore the relevance and use of information technology for ecotourism development in rural areas in Batu, Indonesia, we surveyed 151 micro, small, and medium enterprises (MSMEs). The results indicate that MSMEs play a significant role in enforcing smart ecotourism to support economic progress. Innovations in information technology should be developed to accommodate MSMEs, given the relatively young age and high education level of businessmen/women. Future research can focus on the impact of such innovations on the sustainability of ecotourism in rural areas.


Keywords: ecotourism, MSMEs, information technology

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