An Understanding of the Entrepreneurial Growth Intention for Creative Industries in Indonesia
DOI:
https://doi.org/10.18502/kss.v9i21.16679Abstract
Micro-small and medium enterprises (MSMEs) have a strategic role in the Indonesian economy, where MSME actors dominate the national economic actors more than 99%. Despite the large number of MSMEs in Indonesia, these MSMEs have not shown good performance. Not all MSMEs want to grow and develop. Therefore, this study aims to understand the entrepreneurial growth intention of MSMEs actors in Indonesia’s creative industries. The variables used to understand the determinants of growth intentions are personal character, knowledge, skills, motivation, gender, and education. This study used a questionnaire that was distributed to 680 respondents of MSME in the creative industry. Respondents were selected by purposive random sampling with some criteria in three provinces in Indonesia (South Sumatra, West Java, and DI Yogyakarta). The data were analyzed using a structural equation model (SEM). The results show that personal character, skills, and motivation have a significant and positive relationship with growth intentions. Motivation has the greatest influence on business growth intentions. Therefore, training related to increasing motivation, personal character, and skills is specifically needed to increase business growth intentions for MSMEs in Indonesia, especially in the creative industry sector.
Keywords: growth intention, motivation, personal character, SEM, skill
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