Community Empowerment Through Diversification of Klithik Puppets Based on Creative Business to Promote Tourism in Wonosoco Village, Undaan District, Kudus Regency


Klithik puppet, in Wonosoco Village, Undaan District, Kudus Regency, is a local cultural heritage that is not well-known by the wider community, especially in Kudus Regency. The existing cultural potential and the title of a Tourism Village have not been utilized optimally for the welfare of the people in Wonosoco Village. To support the realization of the Village SDGS and make it economically equitable, the community has to play an important role in supporting the implementation of this goal. So, the idea emerged to carry out economic empowerment through product diversification such as t-shirts, hats, and keychains with the theme of Klithik puppet. This research aims to find out whether economic empowerment through diversification of creative economic products affects the economic welfare of the people of Wonosoco Village. This research is field research with a qualitative descriptive analytical approach. Data collection techniques were observation, interviews, and documentation studies. The results of the research show that economic empowerment can improve entrepreneurial skills, open new jobs, and encourage tourism in Wonosoco village, Undaan district, and Kudus district. The patterns used in implementing activities include socialization, product manufacturing, product manufacturing training, mentoring and monitoring, marketing management as well as program evaluation and sustainability.

Keywords: Klithik puppet, economic empowerment, creative business, digitalization

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