A Systematic Literature Review: Determinants Analysis of Purchase Decision
Abstract
This study aimed to identify factors that influence purchasing decisions using the systematic literature review (SLR) analysis method. The software utilized to conduct the SLR includes Publish or Perish, VOSviewer, and Bibliometrics. The researchers conducted searches in the electronic database of Scopus, which is one of the leading scientific databases providing peer-reviewed journal articles. The originality of this study lies in the approach of employing the SLR method to examine the factors influencing purchasing decisions, using the aforementioned software tools. Several factors identified as determinants in purchasing decisions based on this research include sales, electronic commerce, decision-making, cost, purchasing, consumer behavior, commerce, and profitability.
Keywords: purchase decision, sales, decision-making consumer behavior, systematic literature review
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