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Novita, M., ., S., Hermana, R., & ., S. (2024). Sustainable Tourism Business Recovery Strategies Post-pandemic: A Case Study of Doplang Village Tourist Destination. KnE Social Sciences, 9(6), 239–251. https://doi.org/10.18502/kss.v9i6.15271

https://doi.org/10.18502/kss.v9i6.15271

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authors

  • Mega Novita

    Mega Novita

    Postgraduate Program of Science Education, Universitas PGRI Semarang, Jl. Sidodadi Timur No. 24, Semarang 50232, Indonesia
    https://orcid.org/0000-0002-7230-2492
  • Senowarsito .

    Senowarsito .

    English Language Education Study Program, Universitas PGRI Semarang, Jl. Sidodadi Timur No. 24, Semarang 50232, Indonesia
  • Rifki Hermana

    Rifki Hermana

    Department of Mechanical Engineering, Universitas PGRI Semarang, Jl. Sidodadi Timur No. 24, Semarang 50232, Indonesia
  • Sutomo .

    Sutomo .

    Citizenship Education Study Program, Faculty of Teacher Training and Educational Sciences, Universitas Darul Ulum Islamic Centre Sudirman GUPPI, Jln. Tentara Pelajar 13, Kabupaten Semarang 50514, Indonesia

Published Date

  • Mar 12, 2024

Sustainable Tourism Business Recovery Strategies Post-pandemic: A Case Study of Doplang Village Tourist Destination

KnE Social Sciences / 6th International Conference on Education and Social Science Research (6th ICESRE) / Pages 239–251

Abstract

The tourism industry has faced unprecedented challenges in the wake of the COVID-19 pandemic. This study focuses on devising sustainable recovery strategies for the tourism business, particularly in the context of Doplang Village, a tourist destination. The background highlights the significant disruption caused by the pandemic to the tourism sector and the need for innovative approaches to recovery. A research gap is identified concerning the specific strategies needed for sustainable revival in post-pandemic tourism. This research aims to explore and analyze effective strategies for the recovery of tourism businesses while ensuring long-term sustainability. A mixed-methods approach is employed, involving both qualitative and quantitative data collection through surveys, interviews, and secondary sources. The results reveal a comprehensive set of strategies encompassing community involvement, digital marketing, infrastructure enhancement, cultural preservation, and economic diversification. These strategies have been successfully implemented in Doplang Village, leading to encouraging outcomes such as increased tourist arrivals, improved local economy, and enhanced cultural preservation. The impact of these strategies extends beyond immediate recovery, contributing to the overall resilience and sustainability of the tourism sector in the post-pandemic era. This study sheds light on practical insights that can inform policymakers, businesses, and local communities on effective approaches to rebuild and sustain the tourism industry following disruptive events like the pandemic.


Keywords: Sustainable tourism recovery, post-pandemic strategies, tourism business resilience, community involvement, cultural preservation

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