The Role of Conservation Environment to Establish Sustainable Ecopreneurship Intention
Abstract
The concept of green entrepreneurship combines profit-oriented business with innovative technology that can help humans reduce negative impacts on the environment. This study analyses and examines the research gap and inconsistencies between factors that influence ecopreneurship intentions through the theory of planned behavior approach. This theory states that a person intends to perform a behavior. The sample of this research is 150 students who will intend to do environmentally friendly business obtained through screening questions in the Universitas Negeri Semarang environment. The existence of the Universitas Negeri Semarang, which applies conservation insights, is appropriate to be used as a research sample. The results of the study show that the factors that influence entrepreneurial intentions have a direct effect.
Keywords: ecopreneurship intentions, entrepreneurial orientation, entrepreneurial knowledge, university environment
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