Islamic financial institutions in Indonesia have experienced very rapid development and progress in the last decade. This development has occurred in almost all Islamic financial institutions, such as Islamic banking, Islamic insurance, Islamic capital markets, Islamic mutual funds, Islamic bonds, Islamic pawnshops, and Baitul Mal wa Tamwil (BMT). This condition is certainly an opportunity and a challenge that all educational institutions must be able to capture and respond positively to, including educational institutions with Indonesian characteristics called pesantren. Strengthening the character of Syariahprenuership is an urgent strategy to get attention in a pesantren Islamic educational institution. With a very large population of pesantren in Indonesia, when the students get the strengthening of the Syariah-prenuership character, they will certainly be more prepared to be able to take part to contribute to the existing dynamics and religious feel. The role of this pesantren is also very large and important in preparing students to be able to exist in their daily lives both within the pesantren and later when interacting in the environment outside the pesantren after completion. The students who live in pesantren are always interacting, communicating, and in contact with all the internal pesantren communities. Automatically strengthening the character of syariahprenuership, which has been running and in process, of course, can be held captive with the naked eye. The strategy to strengthen the syariahprenuership character for students is certainly something that must be known, especially for the internal managers of Islamic boarding schools and society in general. Based on the reason that there is no scientifically concrete data regarding the analysis of strategies to strengthen the character of syariahprenuership in pesantren, this is what makes researchers interested in researching this phenomenon. The purpose of this study was to analyze strategies to strengthen the character of syariahpreneurship students at the Nahdlatul Ulum Soreang pesantren, Maros Regency. This research is a qualitative research using a phenomenological approach. Data were collected through observation, interviews, and documentation. Data were analyzed using categorization.
Keywords: strategy, character strengthening, syariahprenuership