Leadership Style Analysis to Build A Positive Image For Market Employees
DOI:
https://doi.org/10.18502/kss.v9i2.14863Abstract
Every company aspires to have a positive image, an impression one gains through experience with a thing; it is a compilation of a person’s perceptions of the company, reputation for creating jobs, and willingness to share social responsibility. This study aims to explore the leadership style in building a positive company image for good employees and the image development process according to the targets that have been planned and formed. This study aims to describe the characteristics of a particular individual, situation, or group, as well as highlight the phenomena that occur when the research takes place and present the data as they are. This study describes and interprets data relating to the situation and is used to examine the condition of natural objects where the researcher is the key instrument. This research was conducted using qualitative methods with a naturalistic approach due to the natural conditions and objects. This study used qualitative methods to collect in-depth meaningful data. The data collection method utilized primary data that was collected directly from respondents by researchers, as opposed to previously collected data: interviews, observations, and documentation yield research that were obtained directly from researchers. Primary data were obtained directly by the author through interviews with parties within organizations regarding the leadership style of the fresh market leader in constructing a positive company image among employees. Secondary data were obtained by quoting from other sources, such as various types of data obtained through literature studies, such as library books, and so on, for reference in research. This study concludes that the company’s image in the eyes of its employees can also be constructed effectively, as the type of leader is one way to construct an image, particularly in the eyes of the internal public.
Keywords: leadership style, positive image, company
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