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Purnomo, N. H., & Sitohang, L. L. (2024). Saujana Ubud Bali in Tourism Activities. KnE Social Sciences, 9(2), 224–231. https://doi.org/10.18502/kss.v9i2.14849

https://doi.org/10.18502/kss.v9i2.14849

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authors

  • Nugroho Hari Purnomo

    Nugroho Hari Purnomo

    Universitas Negeri Surabaya, Indonesia
  • Lidya Lestari Sitohang

    Lidya Lestari Sitohang

    Universitas Negeri Surabaya, Indonesia

Published Date

  • Jan 3, 2024

Saujana Ubud Bali in Tourism Activities

KnE Social Sciences / 3rd International Conference on Humanities Education, Law and Social Sciences (3rd ICHELSS) / Pages 224–231

Abstract

Saujana is the relationship between natural heritage and cultural heritage in the unity of space and time. Natural heritage is a special natural formation, while cultural heritage is the result of creativity, taste, intention, and special work. This paper aims to review the chronology of Saujana’s development in Ubud and the crucial aspects of its development in tourism activities. The research method is SWOT analysis. The results of the research show that Saujana Ubud is a unique nature developed by humans consciously while maintaining its sustainability. Saujana specialty is an important asset in tourism. Spatial transformation and economic inequality are threats to the sustainability of the Ubud landscape in terms of the cultural landscape. An aggressive strategy for developing and preserving the Ubud Saujana is needed. Ulapan spatial planning is expected to be an aggressive strategic foundation for managing the sustainability of the Ubud landscape.


Keywords: Saujana, Ubud, tourism

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