The Responsibility of the Brand Owner for Counterfeit Goods


Brand counterfeiting is a multidimensional problem. Brand counterfeiting is a crime, a waiver of consumer rights, and an infringement of intellectual property rights. The trademark regulation provides for the exclusive rights of the trademark owner using the Mark and is entitled to prohibit others from using the trademark without a license. The brand owners have the right to sue other parties who use their unlicensed trademarks. The complaint in trademark law puts the trademark owner to determine whether trademark forgery will be prosecuted. This concept puts the brand owner at the center of law enforcement for brand infringement. Registered trademark owners cannot release responsibility for protecting the consumer. This paper intends to seek an argumentation of a concept of the obligations of the brand’s owner for the circulation of fake barrels. The results of the analysis show that the concept of offense complaint still needs to eliminate the obligation for registered trademark owners to protect users of fake brands.

Keywords: counterfeit goods, responsibility, registered trademark, trademark owner

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