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Apriani, A., Meliantari, D., Desty Febrian, W., Herawati, Y., & ., W. (2023). Determinants of E-WOM and Intention to Revisit Beach in Yogyakarta Indonesia Post-pandemic Through Visitor Satisfaction. KnE Social Sciences, 8(12), 803–816. https://doi.org/10.18502/kss.v8i12.13726

https://doi.org/10.18502/kss.v8i12.13726

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authors

  • Ari Apriani

    Ari Apriani

    Universitas Dian Nusantara, Jakarta, Indonesia
    https://orcid.org/0000-0002-4847-3531
  • Dian Meliantari

    Dian Meliantari

    Universitas Dian Nusantara, Jakarta, Indonesia
  • Wenny Desty Febrian

    Wenny Desty Febrian

    Universitas Dian Nusantara, Jakarta, Indonesia
  • Yanthy Herawati

    Yanthy Herawati

    Universitas Dian Nusantara, Jakarta, Indonesia
  • Windayanti .

    Windayanti .

    Universitas Dian Nusantara, Jakarta, Indonesia

Published Date

  • Jul 18, 2023

Determinants of E-WOM and Intention to Revisit Beach in Yogyakarta Indonesia Post-pandemic Through Visitor Satisfaction

KnE Social Sciences / Transdisciplinary Symposium on Business, Economics, and Communication (TSBEC 2022) / Pages 803–816

Abstract

Efforts to promote beach destinations through online media certainly encourage many tourists to visit currently viral destinations on social media. This study aims to determine the determinants of E-WOM and intention to return to the beach in Yogyakarta through visitor satisfaction. This study included 200 respondents who were all tourists in Jakarta and Yogyakarta, and who had visited the beach in Yogyakarta. This study will develop and add other constructs/variables that can be predictors of visitor behavior to make a return visit to a tourist attraction, from previous research that has been done. The method used in this research is quantitative analysis with SEM analysis tools and SmartPLS 3.3 tools. This research is expected to be an improvement for beach tourism managers in Yogyakarta to improve their tourism objectives so that visitors who have visited the beach in Yogyakarta have an interesting impression so as to increase interest in visiting again


Keywords: destination accessibility, destination attraction, destination image, electronic word of mouth, intention to revisit, post-pandemic, visitor satisfaction

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