Business Intelligence Framework for Mapping Analysis of Crafts Creative Industry Products Exports in West Java, Indonesia


This paper aims to develop a framework model of a business intelligence system for mapping exports of the creative craft industry in West Java. The main problem is the lagging of the craft industry exports due to the lack of responsiveness in capturing export opportunities. In addition, the absence of a business intelligence system in the craft industry to analyze export mapping in the global market is why this study is important. The research methods used in this literature are data collection and consolidation, identification of information needs, and business intelligence framework design. The data studied in this study are primary data related to export sales of handicrafts in West Java in the form of exporter data, export commodity data (HS code), export trade transactions, export destination country data, and the total value and volume of exports. The proposed model is a BI framework for mapping the creative craft industry exports and the stages of the BI implementation process. Based on the results and discussion, the proposed BI framework design can provide a framework for implementing a business intelligence system to analyze the export mapping of handicraft products in West Java, Indonesia.

Keywords: Business Intelligence System (BIS), decision support system, mapping analysis of craft product exports, craft business indicators

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