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Francisca Lies Ambarwati, M., Gautama So, I., Bramantoro Abdinagoro, S., & Dedy Pradipto, Y. (2023). Optimizing Service Dominant Logic in Enhancing the Tourist Revisit Intention. KnE Social Sciences, 8(12), 575–582. https://doi.org/10.18502/kss.v8i12.13706

https://doi.org/10.18502/kss.v8i12.13706

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authors

  • Maria Francisca Lies Ambarwati

    Maria Francisca Lies Ambarwati

    Management, Binus University, Jakarta, Indonesia
    https://orcid.org/0009-0000-5264-8915
  • Idris Gautama So

    Idris Gautama So

    Management, Binus University, Jakarta, Indonesia
  • Sri Bramantoro Abdinagoro

    Sri Bramantoro Abdinagoro

    Management, Binus University, Jakarta, Indonesia
  • Yosef Dedy Pradipto

    Yosef Dedy Pradipto

    Management, Binus University, Jakarta, Indonesia

Published Date

  • Jul 18, 2023

Optimizing Service Dominant Logic in Enhancing the Tourist Revisit Intention

KnE Social Sciences / Transdisciplinary Symposium on Business, Economics, and Communication (TSBEC 2022) / Pages 575–582

Abstract

The pandemic era has changed the way people live their lives. The influence of digitalization exposure to people’s activities affects their willingness in spending their free time. The desire to travel makes people choose tourist destinations that can meet the service criteria they set. This study aims to take advantage of service dominant logic on the tourist revisit intention because tourist destination providers have focused on drawing strategies to increase the number of tourists so that the company stays afloat or even excel. Arguments based on the literatures were presented. The result shows that the current strategies used by tourism destination providers might not be effective and relevant anymore as the tourists in industry 4.0 are not affected by digital marketing through websites and social media. Instead, the tourist revisit intention is highly influenced by the service given that are driven by the service quality and Servicescape. This study implies that the future marketing strategies should be focused on services delivered at tourist destinations.


Keywords: service dominant logic, revisit intention, service quality, servicescape

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