Media Framing Against Identity Political Orientation as a Representation of Political Interests Ahead of the 2024 Presidential Election


Political movements ahead of the 2024 presidential election are increasingly escalating. The media began to focus on highlighting the political escalation. This study aims to analyze how,, and, as influential online media in Indonesia, frame and construct the issue of political identity ahead of the 2024 presidential election. In the 2014 and 2019 presidential elections, the highlight of the issue of political identity was very strong, it is even used as a political commodity to gain voter support. This then causes political polarization, polemics, and even conflicts whose residues are still felt ahead of the 2024 presidential election. This study uses a qualitative approach with framing method by Robert Entman’s. In order to construct messages from the three media and display the construction of the reality of the issue of political identity orientation as a representation of political interests prior to the 2024 presidential election, there is a focus on the process of selecting issues and highlighting specific aspects of the reported reality, which are influenced by the ideology of the media and the opinions of journalists.

Keywords: media framing, construction of reality, representation, political identity

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