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Rozi , F., ., T., April Farida, L., Najmuddin Purwanto, H., & Arviana Rizky, N. (2022). The Interpretation of Public Service Announcement: A Semiotic Analysis of Public Facilities and Television in Indonesia and Malaysia. KnE Social Sciences, 7(14), 496–503. https://doi.org/10.18502/kss.v7i14.12001

https://doi.org/10.18502/kss.v7i14.12001

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authors

  • Fahrur Rozi

    Fahrur Rozi

    Universitas Negeri Semarang, Economic Faculty, Economic Education Department, Semarang, Indonesia
  • Tusyanah .

    Tusyanah .

    Universitas Negeri Semarang, Economic Faculty, Economic Education Department, Semarang, Indonesia
  • Lulu April Farida

    Lulu April Farida

    Universitas Negeri Semarang, Sport Science Faculty, Physical, Health, and Recreational Education, Semarang, Indonesia
  • Hadziq Najmuddin Purwanto

    Hadziq Najmuddin Purwanto

    Universitas Negeri Semarang, Master Program, English Education Department, Semarang, Indonesia
  • Nerisa Arviana Rizky

    Nerisa Arviana Rizky

    Universitas Negeri Semarang, Undergraduate Program, English Education Department, Semarang, Indonesia

Published Date

  • Sep 28, 2022

The Interpretation of Public Service Announcement: A Semiotic Analysis of Public Facilities and Television in Indonesia and Malaysia

KnE Social Sciences / 4th International Conference on Education and Social Science Research (ICESRE) / Pages 496–503

Abstract

This study analyzes the language used in public service announcements via public facilities and televisions in Indonesia and Malaysia. The method used is the qualitative research approach. Public facilities and television were analyzed as the objects of this study. The researchers used documentation and observation for collecting data and used Barthes’ theory to examine the public service announcements used. The result showed that public service announcements communicated in Indonesia and Malaysia have some similarities and some differences. They can be seen in languages, contents, colors, media, and designs used for and the places where the announcements were made. This article presents an analysis framework and rarely do any studies defy such attempts in a critical manner.


Keywords: semiotics, analysis, public notices, publishing

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