Local Community Development Through Product Packaging Design: A Case Study of the Derwanti Salted Egg Industry


Community activities restrictions enforcement or PPKM has occurred due to the COVID-19 pandemic and this has negatively impacted micro, small, and medium-sized enterprises (MSMEs). Online marketing is a promising opportunity to help allay this situation. However, it is not fully utilized by the salted egg industry sellers in Bandung, who tend to be lax in engaging with market opportunities. This study aimed to contribute ideas for the development of the Derwati salted egg production center community in Bandung. Through effective packaging design, a product can reach a wider marketing area, both online and offline. Qualitative methods were used in this study. Packaging design prototypes were developed based on the observation results, including primary and secondary packaging, which can be applied according to the availability of local resources.

Keywords: branding, packaging, community

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