Effect of Formal Education, Social Media, and Influencer on Interest in Making Sharia-Stock Investment Among Students at SMA N 2 Sleman

Abstract

This study aimed to determine the effect of family, peers, formal education, social media, and influencers on interest in making investment in sharia stocks. This was quantitative research. The population of this study consisted of the students of SMAN 2 Sleman. The study used a purposive sampling technique of which the inclusion criterion was those who had capital-market literacy. There were 30 samples consisting of social-sciences students at SMAN 2 Sleman. The data in this study were collected using an online questionnaire. The data analysis technique was multiple regression analysis. It can be concluded that the variables of formal education, social media, and influencers have an effect on the interest in making sharia-stock investment.


Keywords: Investment; Sharia Stocks; Sharia Capital Market; Social Media; Influencer

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