Role of Influencer Contents on Sharia Stock Market Activities in Indonesia During The Covid-19 Pandemic
Abstract
This study aimed at analyzing the effect of influencer contents posted on social media such as Twitter, Instagram, and YouTube on sharia market activities in Indonesia during the Covid-19 pandemic and analyzing the success of influencers in educating the Indonesian citizens about the importance of making investment. In this study, the influencer contents studied were those about Islamic stocks posted by very popular influencers in Indonesia such as Kaesang Pangarep and Rafi Ahmad. The research used a qualitative descriptive analysis with the primary data in the form of influencer contents and the secondary data in the form of financial statements on the affected sharia stocks and several other secondary data from websites, electronic newspapers, and social media.
Keywords: Sharia Stock Market; Influencer; Contents; Social Media; Covid-19
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