Mentality, Systems, and Networking (MSN) Model in Semarang Smart City


The fourth modern upheaval period (Industry 4.0) is an opportunity for local governments to carefully develop administrations for the general public. The presence of Semarang Smart City is intended to provide convenience and efficiency for the general public and Regional Government in obtaining a range of data about Semarang City. This review aimed to gain an overview of Semarang Smart City using the mindset, frameworks, and systems administration (MSN) model. This research examined the Semarang Regional Government’s methodology of mindset, disposition, conduct, and obligation, which has a particular focus on the Semarang Smart City and the RPJMD Kota Semarang. The RPJMD contained pointers that were upheld by the city’s execution. The results of the review from the frameworks approach indicated that there was support from the Semarang City Government (Pemkot) to break the old organization’s way of working. The findings from the attitude frameworks and systems administration approach demonstrated the unification of the idea of manageability, availability, inventiveness, and social incorporation with the 6 Smart (6s): smart administration, smart marking, smart economy, smart living, smart society, and smart climate, to become the 10 main programs in the RPJMD of Semarang City in 2016-2021.

Keywords: model mentality, systems, networking, Semarang Smart City

[1] Prabowo AH. Analysis of the utilization of electronic books (e-books) by Pemustaka at the SMA Negeri 1 Semarang Library. Journal of Library Science. 2013;2(2):1-9.

[2] Andhini N. Start-up definition. Journal of Chemical Information and Modeling. 2017;53(9):1689-1699.

[3] Aziz M. The design of sales and inventory accounting information systems at the Student Cooperative of UIN Maliki Malang [Thesis]. E-Theses Maulana Malik Ibrahim State Islamic University, Malang; 2014.

[4] Riska FD. Measurement and quality of ”Linkedin” website software using function point method. JISKA ( Journal of Informatics Sunan Kalijaga). 2019;3(2):79-83.

[5] Appel LG. The future of social media in marketing. Journal of the Academy of Marketing Science. 2020;48(1):79-95.

[6] Ali J, Anas. Flexible human resource management and firm innovativeness: The mediating role of innovative work behavior. Journal of Human Resource Management. 2017;10(1):31-41.

[7] Okrah J. Exploring the factors of start-up success and growth. The Business and Management Review. 2018;9(3):229- 237.

[8] Petru NMP. Factors impacting start-up sustainability in the Czech Republic. Innovative Marketing. 2019;15(3):1-15.

[9] Nugroho A. Theoretical basis. Journal of Chemical Information and Modeling. 2018;53(9):8-24.

[10] Nuši A. Digitalni marketing. 2016;10(1):52-71.

[11] Praharsyarendra O. The effect of employee attachment and organizational culture on employee performance: A case study of a start-up company. Journal of Theoretical and Applied Management. 2020;13(1):63-83.

[12] Langan SC. The state of digital marketing in academia: An examination of marketing curriculum’s response to digital disruption. Journal of Marketing Education. 2019;41(1):32-46.

[13] Reissner VP. Generating employee engagement in a public-private partnership: Management communication activities and employee experiences. International Journal of Human Resource Management. 2013;24(14):2741- 2759.

[14] Zahrah NH. Managerial on report quality finance (Survey at DPPKAD Buol Regency), Tadaluko University, Palu; 2016.

[15] Sitepu SB. The influence of internal factors on the success of business start-ups in the city of Surabaya. Journal of Theoretical and Applied Management. 2017;10(1):37-50.

[16] Sugi Y. Data analysis techniques of a study. Journal of Chemical Information and Modeling. 2010;1(1):1689-1699.

[17] Seo YL. Effects of internal and external factors on business performance of startups in South Korea: The engine of new market dynamics. International Journal of Engineering Business Management. 2019;11:1-12.