Featuring Content Writing in the Classroom


Content writing has been gaining much attention. As many emerging enterprises go online, job vacancies for content writers are ubiquitous. Consequently, classroom activities, at polytechnics to be specific, should adjust with the current shift. This study aimed to describe content writing as a project in a Writing 3 class. The class consisted of 20 second-year students from the D4 English for Business and Professional Communication program. During a 5-week project, each student created a dummy business website on either Google sites or Blogger and performed as the main writer, contributor and editor. The business foci relied on their own interests which varied from fashion to merchandise and creative media. The results revealed that students were able to create excellent content for their websites. Pedagogical implications of this study may be to encourage designing a syllabus and instructional materials to teach content writing. It is suggested that future researchers include teachings on how to employ keywords in articles, and conduct interviews or surveys with actual content writers or related industries to support the course design. 

Keywords: content writing, English for business communication, ELT 

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