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Khotimah, N., Kismartini, K., & Priyadi, B. P. (2022). Bintan Regency Government Strategy to Increase Tourism During the Pandemic. KnE Social Sciences, 7(5), 664–673. https://doi.org/10.18502/kss.v7i5.10585

https://doi.org/10.18502/kss.v7i5.10585

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authors

  • Nurul Khotimah

    Nurul Khotimah

    Magister Administrasi Publik, Diponegoro University
    https://orcid.org/0000-0002-6688-1256
  • Kismartini Kismartini

    Kismartini Kismartini

    Department Public Adminitration Faculty of Social and Political Sciences, Diponegoro University
  • Budi Puspo Priyadi

    Budi Puspo Priyadi

    Department Public Adminitration Faculty of Social and Political Sciences, Diponegoro University

Published Date

  • Mar 15, 2022

Bintan Regency Government Strategy to Increase Tourism During the Pandemic

KnE Social Sciences / 2021 Annual Conference of Indonesian Association for Public Administration / Pages 664–673

Abstract

Tourism is a supporting sector of the economy because it provides a large foreign exchange contribution. Bintan makes tourism a leading sector of the region. However, Bintan tourism was badly affected by the pandemic, with 82% fewer visits, leading to a decline in PAD and economic growth rates. This study aimed to analyze the strategic steps taken by the Bintan Regency Government to generate tourism during the pandemic. This study used qualitative methods. Based on the research, it can be seen that the strategy taken by the Bintan Regency Government was to provide a sense of security in traveling (safe travel) because currently tourists need security and safety guarantees when traveling; also, the government provided free tax sanctions for businesses given the difficult economy, and changed the target market by aiming for opportunities to increase domestic tourist visits by providing various attractive promotions.


Keywords: tourism, tourists, health protocol, Covid-19

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