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Ismoyowati, D. (2016). Marketing Organic Vegetables in Yogyakarta: Consumers Behavior in Modern Retailers and Community Market. KnE Life Sciences, 3(3), 45-48. https://doi.org/10.18502/kls.v3i3.385

https://doi.org/10.18502/kls.v3i3.385

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authors

  • Dyah Ismoyowati

    Dyah Ismoyowati

    Department of Agro-industrial Technology, Faculty of Agricultural Technology Universitas Gadjah Mada, Jl. Flora No.1 Bulaksumur 55281,

Published Date

  • Jan 1, 2016

Marketing Organic Vegetables in Yogyakarta: Consumers Behavior in Modern Retailers and Community Market

KnE Life Sciences / International conference on Agro-industry (ICoA) 2015 / Pages 45-48

Abstract

People’s awareness of their health can be seen with the more and more popular of organic produce including vegetables. Display existed in modern retailers show the rising demand in Yogyakarta.  Changing way of how people’s buying from regular to organic ones was influenced by usage of online social media.  It is interesting to see how marketing innovation has been done to build customers community using social media by organic and healthy food producers in a community market.  

Keywords: Behavior, community, market, organic, vegetables. 

References
Atmadi, Gayatri. 2013. The Utility of New Media for Organic Community of Indonesia. The Asian Conference on Media and Mass Communication 2013. Conference Proceeding.
BPS. 2014. Statistics of Indonesia. Jakarta, BPS Indonesia.
Engel, et al. 1990. Consumer Behaviour. The Dryden Press. Florida.
Suharjo, B., Ahmady, M., and Ahmady, R.M. 2013. Indonesian Consumer's Attitudes towards Organic Products. Proceedings of 8th Asian Business Research Conference 12 April 2013, Bangkok, Thailand.
Sulaeman, A. 2007. Prospek Pasar dan Kiat Pemasaran Produk Organik. Bogor Agriculture University.