Geek Culture As a New ‘Image’ of Contemporary Culture

Abstract

The aim of this article is to present the theoretical grounding of geek culture as a unique contemporary phenomenon, based on structural-functional, evolutionary, and systemic methodology within the overarching culturological approach. We verify the meaning of such concepts as ‘geek’, ‘geek community’, and ‘geek culture’; explore the role and the characteristics of geek culture as a supra-subculture; analyze its global universal features and the specifics of its Russian variant; describe a unique characteristic of geek culture as a self-organizing system; and highlight the dualistic features of geek culture as a ‘marker’ of contemporary social processes.


 


 


Keywords: geek, geek culture, geek community, supra-subculture, consumer subculture, mass subculture, youth subculture, counter-culture, mainstream

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