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Shafii, M., Madadizadeh, F., Askari, R., Zarezadeh, M., Abdoli, A. M., & Bahariniya, S. (2023). Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study. International Journal of Reproductive BioMedicine (IJRM), 20(12), 1039–1046. https://doi.org/10.18502/ijrm.v20i12.12565

https://doi.org/10.18502/ijrm.v20i12.12565

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authors

  • Milad Shafii

    Milad Shafii

    Department of Health Services Management, Health Policy and Management Research Center, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran.
  • Farzan Madadizadeh

    Farzan Madadizadeh

    Center for Healthcare Data Modeling, Departments of Biostatistics and Epidemiology, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran.
  • Roohollah Askari

    Roohollah Askari

    Department of Health Services Management, Health Policy and Management Research Center, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran.
  • Mohammad Zarezadeh

    Mohammad Zarezadeh

    Department of Health Services Management, Health Policy and Management Research Center, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran.
  • Ali Mohamad Abdoli

    Ali Mohamad Abdoli

    Research and Clinical Center for Infertility, Yazd Reproductive Sciences Institute, Shahid Sadoughi University of Medical Sciences, Yazd, Iran.
  • Sajjad Bahariniya

    Sajjad Bahariniya

    Department of Health Services Management, Health Policy and Management Research Center, School of Public Health, Shahid Sadoughi University of Medical Sciences, Yazd, Iran.

Published Date

  • Jan 9, 2023

Investigating medical tourism development indicators in Yazd Reproductive Sciences Institute: A cross-sectional study

International Journal of Reproductive BioMedicine (IJRM) / International Journal of Reproductive BioMedicine (IJRM): Volume 20, Issue No. 12 / Pages 1039–1046

Abstract

Background: Paying special attention to the development indicators of medical tourism (MT) can lead to the further development of this industry and tourists’ satisfaction.


Objective: This study aimed to investigate MT development indicators in Yazd Reproductive Sciences Research Institute, Yazd, Iran in 2021.


Materials and Methods: In this cross-sectional study, 430 medical tourists referred to the Yazd Reproductive Sciences Institute, Yazd, Iran in 2021 were studied. A researcher-made questionnaire with 46 questions and 10 dimensions was used in both internal and external environments to collect data. The Spearman correlation coefficient was also used to assess the correlation between the quantitative factors.


Results: The reliability and validity of the scale were confirmed. The mean ± SD of the advertising and marketing index scored was lower than the other internal environmental indices (15.05 ± 2.16). Also, the economic factors and tourism infrastructure were lower than the other external environmental factors (9.8 ± 1.99, 8.53 ± 2.11, respectively).


Conclusion: Given the importance of MT, top managers and relevant authorities should pay close attention to the criteria of advertising, marketing, and tourism infrastructure. MT demand can be improved by increasing the importance of advertising, implementing realistic advertising strategies, and developing adequate urban infrastructure and services.


Key words: Medical tourism, Infertility, Advertising, Marketing, Indicators, Reagents.

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