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https://doi.org/10.18502/espoch.v3i1.14484

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authors

  • Wendy Paola Quimi Franco

    Wendy Paola Quimi Franco

    Universidad de Guayaquil, Guayaquil, Ecuador
    https://orcid.org/0000-0002-5566-2357
  • Dennise Ivonne Quimi Franco

    Dennise Ivonne Quimi Franco

    Universidad de Guayaquil, Guayaquil, Ecuador
  • Emilio Javier Flores Villacrés

    Emilio Javier Flores Villacrés

    Universidad de Guayaquil, Guayaquil, Ecuador
  • Christian Elías Merizalde Andrade

    Christian Elías Merizalde Andrade

    Universidad de Guayaquil, Guayaquil, Ecuador

Published Date

  • Nov 9, 2023

Factors that Affect the Business Performance of Commercial Mipymes in the Tarqui Parish of Guayaquil

ESPOCH Congresses: The Ecuadorian Journal of S.T.E.A.M. / Volume 3 Issue 1 / Pages 745–763

Abstract

Abstract This study aims to analyze the factors that affect the business performance of commercial MSMEs in the Tarqui parish of Guayaquil to establish useful strategies in the market. In the study, surveys were applied that indicated which factors can help improve the development and growth of MSMEs, which correspond to those that involve the adoption of new technologies, innovation, diversification, and training. Based on the above data, it was proposed to measure their performance through a descriptive study that interprets the perceptions of the owners. The survey was conducted on 50 owners or administrators who answered the questions, which reflected a very low performance of these Mipymes that are concerning, and should be addressed. Therefore, it was decided to propose strategies for Mipymes to position themselves in the market where different points are detailed, such as the training of entrepreneurs, having more facilities to obtain leverage, product diversification, and customer loyalty.


Keywords: business performance, strategies, MSMEs, entrepreneurs.


Resumen


La esencia de este estudio es analizar los factores que inciden en el desempeño empresarial de las Mipymes comerciales en la parroquia Tarqui de Guayaquil, con el fin de establecer estrategias que sean útiles para mejorar su permanencia en el mercado. En el estudio se aplicaron encuestas que nos indicaron que factores pueden ayudar a mejorar el desarrollo y crecimiento de las Mipymes los cuales corresponden a aquellos que involucran la adopción de nuevas tecnologías, la innovación, diversificación y capacitación. En base a lo expuesto se plantea medir su desempeño a través de un estudio descriptivo que interprete las percepciones de los propietarios, la encuesta se aplicó a 50 dueños o administradores que respondieron a las preguntas, que reflejaron un desempeño muy bajo de estas Mipymes lo cual es un peligro muy preocupante, que debería de ser atendido. Por lo tanto, se decidió proponer estrategias para que las Mipymes logren posicionarse en el mercado donde se detallan diferentes puntos tales como la formación de emprendedores, tener más facilidades para la obtención de un apalancamiento, diversificación de productos, y fidelización de clientes.


Palabras Clave: Desempeño empresarial, estrategias, Mipymes, Emprendedores.

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