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Prakoso , F. A., & Ramadhan , Z. (2019). The Effect of Word of Mouth Communication and Price on Decision to Visit Bintaro Jaya Xchange Mall, South Tangerang . KnE Social Sciences, 3(26), 509–520. https://doi.org/10.18502/kss.v3i26.5397

https://doi.org/10.18502/kss.v3i26.5397

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authors

  • Fajar Adi Prakoso

    Fajar Adi Prakoso

    Economic and Business Faculty Muhammadiyah University of Jakarta
  • Zulfikar Ramadhan

    Zulfikar Ramadhan

    Economic and Business Faculty Muhammadiyah University of Jakarta

Published Date

  • Oct 17, 2019

The Effect of Word of Mouth Communication and Price on Decision to Visit Bintaro Jaya Xchange Mall, South Tangerang

KnE Social Sciences / International Conference on Economics, Management, and Accounting (ICEMA) / Pages 509–520

Abstract

This study aims to analyze the influence of word of mouth and price together on decisions visit to Bintaro Jaya Xchange mall..The samples consist of one hundred and fifty respondents. Test the coefficient of Determination (R2), Simultaneous Significant Test (F Test), and Significance Individual Parameters Test (t statistic test) used to the hypothesistest.Theresultsshowthat1).Thereistheinfluencebetweenwordofmouth on consumer visit decision with t

References
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[2] Kardes, F. Cline, T. Cronley, M. (2011). Consumer behavior: Science and Practice. South-Western Cengage Learning.

[3] Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Pearson Education. thirteenth Edition. New Jersey.

[4] Sekaran, U. and Bougie, R. (2009). Research Methods for Business: A Skill Building Approach. 5th edition. John Wiley and Sons Ltd, United Kingdom.

[5] Silverman, George. (2009). The Secret of Word of Mouth Marketing. Amacom. New York. [6] Solomon, M. (2004). Consumer behavior. Sixth edition. Prentice Hall.