Verbal and Nonverbal Factors Influencing the Success of Da’wah Communication By Ustadz Abdul Somad
Da’wah is the term used to refer to the process of spreading information about Islam by a da’I (a Muslim communicator). Indonesia, as the country with the biggest Muslim population in the world has produced a large number of da’I who gain popularity in either, local, national, or international scale. Ustadz Abdul Somad is one among the most popular da’I from Indonesia who in the last few years has attracted audience across various social economic, educational, and political backgrounds. Driven by the popularity gained by Abdul Somad which outruns most other da’I in Indonesia, this study aims to investigate the factors influencing the success of his da’wah communication. This study applied a descriptive qualitative approach using documentation and interview as the instruments of data collection. The findings show that there are two main factors behind the success of his da’wah communication, First, the verbal factors which include comprehensive reference and the language choice. Second, the nonverbal one, which in this case is the use of various platforms for da’wah dissemination.
Keywords: Communication, Da’wah, Verbal, Nonverbal
 Aini, Z. B., & Husna, Sad, N. D. (2018). Types of da’wah communication used By da’wah workers in conveying the message of Islam to the Aboriginals’, The Online Journal of Science and Technology, 8(2), 129-138.
 BPS (2010, May 15) Penduduk Menurut Wilayah dan Agama yang Dianut. Available at: http://sp2010.bps.go.id/index.php/site/tabel?tid=321&wid=0 (Accessed: 30 April 2019).
 Ekayati, R. & Saniaty, D. (2018) Communication strategies used by tourist guides: A case study at Bukit Lawang. In the 1st Annual International Conference on Language and Literature, KnE Social Sciences, pp. 639-649). DOI 10.18502/kss.v3i4.1983.
 Jafar, I. (2010). Tujuan dakwah dalam perspektif All-Qur’an: Mempertajam fokus dan orientasi dakwah Ilahi, MIQOT Jurnal Ilmu-Ilmu Keislaman, 34(2). Available at: http: //jurnalmiqotojs.uinsu.ac.id/index.php/jurnalmiqot/article/view/208/200.
 Martin, R. C. (2004) Encyclopedia of Islam and the Muslim World Vol. 2 M-Z. Macmillan.
 Mc Auley, G. J. (1988) Komunikasi Antara Manusia. Terj. Moh. Safar Hashim & Fatimah Yusooff. Kuala Lumpur: Dewan Bahasa dan Pustaka.
 Miles, M. B., Huberman, A. M. & Saldana, J. (2014). Qualitative data analysis: A methods sourcebook. Thousand Oaks, CA: Sage.
 Mubarok, A. (1999) Psikologi Dakwah. Jakarta: Penerbit Pustaka Firdaus.
 Murthado, A. (2017). The empowerment of social media for da’wah in Medan city’, IOSR Journal of Humanities and Social Science (IOSR-JHSS), 22(4), 86–93.
 Online, O. I. S. (2018) Dakwah (Malaysia), 2 November. Available at: http://www. oxfordislamicstudies.com/article/opr/t125/e480 (Accessed: 30 April 2019).
 Rachmat, J. (1986) Psikologi Komunikasi. Bandung: Remaja Karya.
 Ricklefs, M. C. (1991) A History of Modern Indonesia since c.1300. London: Macmillan.
 Tribun-Timur.com (2019) Instagram Ustadz Abdul Somad Punya 7.2 Juta Follower, Berikut Daftar 108 IG Di-Follow UAS, Ada IG-mu?, 1 February. Available at: http://makassar.tribunnews.com/2019/02/01/instagram-ustaz-abdul-somad-punya72 juta-follower-berikut-daftar-108-ig-di-follow-uas-ada-ig-mu (Accessed: 30 April 2019).