In era of information technology and computerization is affecting the world of commerce. To conduct business transactions, buyer simply through an online electronic media, known as the internet.Business with information technology is e-commerce, ecommerce is any form of trade transactions of goods or services by using electronic media.In practice many scams that often occurs in the buying and selling through the internet. The researcher objective is to know what a legal action can be taken by consumers who are harmed in e-commerce transactions and to determine whether the rule of law contained in the Consumer Protection Act have enough guarantees to protect the rights of e-commerce consumers. To answer this problem, researcher uses analytical descriptive method by studying and examining the problem with legal approach of juridical normative, which is supported by collecting data and case information in print and internet media. The results showed that a lack of understanding and knowledge of the law of consumers about their rights as consumers of e-commerce, so don’t know what action to do when experiencing a loss in e-commerce transactions,the government is expected to active in providing consumer guidance and dissemination of consumer protection laws through the public media.
Keywords: Consumer protection, E-Commerce, Transaction