Small Medium Enterprises Entog Jenggot is a tradional restaurant with entok (Indonesian muscovy duck) as its main course. This enterprise, inspired by Indramayu local food known as “pedesan entog”, is one of the models of empowerment of top to bottom, rural to municipal, and agricultural area to consumers axis, aiming at gaining added values. Not yet validated and mapped out, this enterprise, however, requires a host of validation and a scheme of variables that affect the enterprise’s growth to be applied in other social enterprise-based agricultural MSI. This research, indeed, is conducted from February to June 2016, using an analytical-descriptive research method consisting of qualitative analysis with design thinking approach and that of quantitative with the AHP (Analytical Hierarchy Process). Having this in mind, it shows that the model of empowerment of MSI Entog Jenggot highlights the empowerment of not only entog breeder in the northern coastal area of West Java, but also the students in rural area of Jatinangor. In the mapped out enterprise, it is found that some advantages occur in the forms of (1) technology mastery, (2) independence,
(3) capital rise, (4) significant increase of investment, (5) strengthened collaboration, and (6) the improvement of social impact capable of being replicated in other enterprises. Based on these, the development of the enterprise’s process is highly affected by (1) supplying farmer with the point of
0.297 out of 1, being the most influential variable for the existence of the enterprise. This is followed by (2) business actors (0.224), (3) community (0.143), (4) university (0.093), (5) technopreneurial business actor (0.085), (6) the government (0.059), (7) distributor (0.039), (8) banking (0.031), and (9) NGO (0.030).
Keywords: Business Model Canvas, Design Thinking, Empowerment, SMEs, Social Business