Nata de coco is a well-known food and consumed worldwide. Its general characteristics are white, packed with syrup, chewy texture, with the scent of coconut water. Nata de coco uses natural dyes has not received much attention. This research sought to develop natural dyes for nata de coco using value engineering method. The natural dyes were added into nata de coco using dehydration and rehydration techniques. Three natural dyes used were dragon fruit, strawberry, and bit. The development step generates nine altenatives products of nata de coco with natural dyes. The specs of chosen concept was cube, sweet, with dragon fruit dyes.
Keywords: Dehydration-rehydration; dragon fruit; nata de coco; natural dyes; value engineering.