The Behavior of Chinese Entrepreneurs in Controlling the International Market: A Study of Phenomenology in CV Unggul Putra Samudra Malang


Ethnic Chinese is one of the largest ethnic groups in Indonesia. Apart from being tenacious, the Chinese ethnic group is also known as being loyal to other groups. This study was conducted at CV Unggul Putra Samudra, which is a well-known and successful ethnic Chinese family business. Products manufactured by CV Putra Samudra include furniture tailored for buyers. The objectives of this study were: 1) to provide empirical knowledge about entrepreneurship within the ethnic Chinese; 2) to provide information that the business world and distributors involved in the marketing process could use to make CV Unggul Putra Samudra more systematic. This study used a phenomenological qualitative design. Data were collected through interviews, documentation, field notes and observations. Triangulation of data sources, theories and methodologies was applied to check the validity of the data. The results highlighted characteristics such as resilience, never giving up and upholding the belief in ancestors. The owner of CV Unggul Putra Samudra was trained and educated from an early age to become an entrepreneur and is resilient and never gives up. Those who respect and appreciate the beliefs of their ancestors will get blessings in life.

Keywords: Entrepreneurial Behavior, Ethnic Entrepreneurship, Family Business

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