Praying Rooms in Shopping Centres: Are They Important?
The majority of Indonesia’s population are Muslims who must perform the obligatory five prayers daily in which the prayer times have been determined. Shopping centres can encourage ease of worship for Muslim visitors by preparing a praying room to make them feel comfortable and linger longer in the shopping centre, which positively impacts economic development. In this study, 85.3% of respondents selected praying rooms as the most important category compared to the other three categories in shopping centres. A questionnaire, observations and interviews were conducted in a shopping centre in Kabupaten Karawang as a case study to corroborate these initial findings, to determine if religious facilities are essential for Muslim visitors. Praying rooms are important for visitors, especially to promote cosiness for worship, and after praying, visitors can decide to stay and spend more time in the shopping centre. The respondents reported that the provision of worship facilities would benefit the management and tenants/outlets which offer products because the visitors linger in the shopping centre, increasing the products purchased.
Keywords: Muslims, shopping centre, praying room, positive impact, economic movement
 Ambali, A. R. and Bakar, A. N. (2014). People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, vol. 121, pp. 3-25.
 Briliana, V. and Mursito, N. (2017). Exploring Antecedents and Consequences of Indonesian Muslim Youths’ Attitude towards Halal Cosmetic Products: A Case Study in Jakarta. Asia Pacific Management Review, vol. 22, issue 4, pp. 176-184.
 Compeau, L. D., et al. (2016). Kristy Reynolds. Expressing and Defining Self and Relationships through Everyday Shopping Experiences. Journal of Business Research, vol. 69, pp. 1035-1042.
 Etminani-Ghasrodashti, R. and Hamidi, S. (2020). Online Shopping as a Substitute or Complement to In-Store Shopping Trips in Iran?. Cities, vol. 103, p. 102768.
 Fricka, V. and Matthies, E. (2020). Everything is Just a Click Away. Online Shopping Efficiency and Consumption Levels in Three Consumption Domains. Sustainable Production and Consumption, vol. 23, pp. 212-223.
 Han, H., Al-Ansi, A. and Olya, H. G.T. (2019). Exploring Halal-Friendly Destination Attributes in South Korea: Perceptions and Behaviors of Muslim Travelers Toward a Non-Muslim Destination. Tourism Management, vol. 71, pp. 151-164.
 Henderson, J. C. (2016). Halal Food, Certification and Halal Tourism: Insights from Malaysia and Singapore. Tourism Management Perspectives, vol. 19, pp. 160-164.
 Ratanamaneichat, C. and Rakkarn, S. (2013). Quality Assurance Development of Halal Food Products for Export to Indonesia. Procedia - Social and Behavioral Sciences, vol. 88, pp. 134-141.
 Undang-Undang Nomor 8 Tentang Perlindungan Konsumen 1999 (Republik Indonesia).
 Dewiyanti, D. and Kusuma, H. E. (2012). Spaces for Muslims Spiritual Meanings. Procedia - Social and Behavioral Sciences, vol. 50, pp. 969 – 978.