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Gani, A., & Hillebrandes Oroh, A. N. (2021). The Effect of Product Quality, Service Quality and Price on Customer Satisfaction at Loki Store. KnE Social Sciences, 5(5), 116–128. https://doi.org/10.18502/kss.v5i5.8803

https://doi.org/10.18502/kss.v5i5.8803

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authors

  • Abdul Gani

    Abdul Gani

    Department of Management and Business, Universitas Ciputra Surabaya, Indonesia
  • Augustinus Nicolaas Hillebrandes Oroh

    Augustinus Nicolaas Hillebrandes Oroh

    Department of Management and Business, Universitas Ciputra Surabaya, Indonesia

Published Date

  • Mar 22, 2021

The Effect of Product Quality, Service Quality and Price on Customer Satisfaction at Loki Store

KnE Social Sciences / 7th International Conference on Entrepreneurship (7th ICOEN) / Pages 116–128

Abstract

The retail industry is still popular in Indonesia. Overall, retail sales growth has decreased. However, the clothing industry has increased. The growth in the clothing sub-group retail industry provides opportunities for companies. One of them is the Loki store. The purpose of this study was to analyze the effect of product quality, service quality and price on customer satisfaction at the Loki store. This research used a quantitative approach consisting of primary data and secondary data. Purposive sampling was used. The sample was 150 respondents. Multiple linear regression analysis was used. The results showed that product quality, service quality, and price had a significant positive effect on customer satisfaction at the Loki store.


Keywords: product quality, service quality, price, satisfaction, Loki store

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