Customer Preference of Attributes of Skema Wooden Chair Furniture
The purpose of this research was to find the preferred combination of attributes regarding wooden chair furniture. The subject of this research was Skema Furniture, a Surabaya-based furniture developer since 2016. Variables in this research were acquired through a pre-survey with twenty of Skema Furniture’s previous customers. The attributes were form, seat cushion, customization and wood finish. The form attribute had two levels: curvilinear and rectilinear. The seat cushion attribute had two levels: using a seat cushion and not using a seat cushion. The customization attribute had two levels: the ability to customize and otherwise. The wood finish attribute had two levels: natural finish and solid color finish. Conjoint analysis was used. The sample of 134 people were past consumers of Skema Furniture from the age of 25 to 54. The sample needed for this research, using the Slovin formula, with a 0.05 error tolerance, was around 100 people. The research was conducted via an online survey, due to the COVID-19 pandemic. This research concluded that the most preferred wooden chair furniture was that with a curvilinear form, without a seat cushion, able to be customized, and with a solid color finish. The variables that were most important for the consumers were wood finish and form. This study only describes the preferences of the buyer and user of the furniture chair products. The wooden chair furniture in this research is not specified to any function of a chair.
Keywords: customer preference, Skema Furniture, wooden chair furniture
 Kim, W.-J. and Chang, M. (2013). A Comparison of the Average Sitting Pressures and Symmetry Indexes between Air-Adjustable and Foam Cushions. Journal of Physical Therapy Science, vol. 25, issue 9, pp. 1185-1187.
 Postell, J. (2012). Furniture Design. New Jersey: Wiley.
 Barni, A, F., et al. (2017). A Digital Fabrication Infrastructure Enabling Distributed Design and Production of Custom Furniture. Manno: Springer International Publishing
 Flexner, B. (2010). Understanding Wood Finishing. East Petersburg: Fox Chapel Publishing.
 Sugiyono. (2015). Metode Pengembangan dan Penelitian. Bandung: Alfabeta.
 Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.
 Sarwono, S. (2011). Psikologi Remaja. Jakarta: PT. Raja Grafindo.
 Grimley, C. and Love, M. (2018). The Interior Design Reference + Specification Book. Beverly: Rockport Publishers.
 Karageorgos, A., et al. (2017). Intelligent Recommendation System for Customized Ergonomic Furniture Design. Published in: 2017 International Conference on Engineering, Technology and Innovation (ICE/ITMC). 27-29 June 2017. Madeira, Portugal.
 Heiskanen, A. (August 2014). Why a Good Chair Cushion Matters: The Science of Sitting. Retrieved September 2019 from https://aec-business.com/good-chair-cushion-matters-science-sitting/
 Dreeben-Irimia, O. (2013). Physical Therapy Clinical Handbook for PTAs. Vermont: William Brottmiller.
 Dazkir, S. S. and Read, M. A. (2012). Furniture Forms and Their Influence on Our Emotional Responses Toward Interior Environments. Environment and Behavior, vol. 44, issue 5, pp.722-732.
 Augustin, S. (May 2019). Using Science for Your Design Decisions. Retrieved September 12, 2019 from https://www.psychologytoday.com/us/blog/people-places-and-things/201905/usingscience-your-design-decisions.
 Mohanty, P. P. and Mahapatra, S. S. (2014). A Finite Element Approach for Analyzing the Effect of Cushion Type and Thickness on Pressure Ulcer. Vol 44, issue 4, pp. 499-509.
 Sprigle, S., et al. (1990). Reduction of Sitting Pressures with Custom Contoured Cushions. Vol 27, issue 2, pp. 35-40.
 Bowerman, B. L. and O’Connell, R, T. (1987). Time Series Forecasting, Unified Concepts and Computer Implementation. Boston: Duxbury Press.
 Burkin, A. (2006). Designing and Building Chairs. Connecticut: The Taunton Press.
 Hack, G. (2006). Designing and Building Chairs. Connecticut: The Taunton Press.
 Nielsen, K. J. (2007). Interior Textiles. New Jersey: Wiley.
 Nejad, K. M. (2007). Curvilinearity in Architecture: Emotional Effect of Curvilinear Forms in Interior Design. Doctoral dissertation, Texas A&M University. Available electronically from http://hdl.handle.net/ 1969.1/5750.
 Yue, Q. and Sun, Y. (2015). Research on Building Customized Furniture Product Model and Assembly Sequence. International Journal of Smart Home, vol. 9, issue 3, pp. 83-90.