Information Technology and New Media Advertising - The Concept Model of Audience Beliefs and Behavior Toward Digital Advertising
DOI:
https://doi.org/10.18502/kss.v2i4.872Abstract
This paper reviews the literature on the development of information technology in the field of advertising and proposes a concept model of audience beliefs and behavior toward digital advertising. Basically, advertising is a medium of communication based on the model of one-to-many communications models. For that reason, digital advertising is changing how advertisers market their products and services.References
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