Short Message Service (SMS) Bunda: Innovation Policy to Reduce Maternal Mortality in Brebes
Abstract
SMS Bunda is a text-message service for pregnant women and postnatal mothers to reduce maternal and infant mortality. This paper examines the effectiveness of the Short Message Service (SMS) Bunda as used by the Regent of Brebes in Central Java to reduce maternal mortality. Using a combination of qualitative research methods - participant observation, interviews and document reviews, the results indicated that SMS Bunda reflects the formulation of innovation policies that are fundamentally pedagogic in changing the mindsets about women’s reproductive rights.
References
[1] A. Burgansky, D. Montalto, and N. A. Siddiqui, “The safe motherhood initiative: The development and implementation of standardized obstetric care bundles in New York,” Seminars in Perinatology, vol. 40, no. 2, pp. 124–131, 2016.
[2] Coskun Anahit and Eylem Karakaya, Supporting Safe Motherhood Services in Diyarbarkir: A Community-Based Distribution Project, Matern Child Health Journal, 2013.
[3] W. N. Dunn, Pengantar Analisis Kebijakan Publik, Gajah Mada University Press, Yogyakarta, 2000.
[4] J. Udoji Chief and O., The African Public Servant: As a Public Policy in Africa, African Association for Public Administration and Management, Addis Abbaba, 1981.
[5] Fakih Mansour, Roem Topatimasang, Toto Raharjo, INSIST Press, Toto Raharjo, 2000.
[6] Denis. Freeman, “Lisa Renee Holderby-Fox Gary Housepian. Best Practices and Cost Controls: Improving Healthcare Access Thorough Innovation and Communication,” Tennessee Journal of Law and Policy, vol. Volume 10, p. 108, 2015.
[7] P. Freire, Education for critical consciousness, Continuum, London, 3rd edition, 2008.
[8] R. L. Goldenberg, B. Jones, J. B. Griffin et al., “Reducing maternal mortality from preeclampsia and eclampsia in low-resource countries - What should work?” Acta Obstetricia et Gynecologica Scandinavica, vol. 94, no. 2, pp. 148–155, 2015.
[9] Cristine Greenhalgh and Mark Rogers, Innovation, Intellectual Property and Economic Growth, Princenton University Press, Princeton, 2010.
[10] S. M. M. Kamal, “Safe Motherhood Practices Among Women of Urban Slums in Bangladesh,” Health Care for Women International, vol. 33, no. 8, pp. 719–738, 2012.